Millions of potential viewers will see Altair’s logo. Later when anchors summarize the news of the day, that footage may be used again. Why do this? According to the monitors in the studio, when Altair CTO James Dagg did his thing at the podium, it was broadcast into Times Square and carried live on the major financial networks like CNBC, Bloomberg TV and Fox Business News. One of the fringe benefits of selecting the Nasdaq is that companies get to stage events at the Nasdaq’s swanky space in the middle of the middle of the middle of glitziest, touristiest New York City. Listed companies can choose to “ring the bell” (really, push a button) which starts the trading day*. And, honestly, it’s one of the cooler things I’ve ever experienced.Īltair, the CAE company, went public last year and decided to sell its shares on the Nasdaq exchange. I’ve never given much thought to who or how or why that all happens - but now I have at least one company’s answer. If you’ve ever watched the news in the US, at some point you will have seen a company ring the bell at the New York Stock Exchange (Wall Street) or the Nasdaq (further up the island of Manhattan, in Times Square).
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